Malcolm McDonald on value propositions how to develop them, how to quantify them

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TextPublication details: New York Kogan Press 2019Description: xiii, 242p. 24 cmISBN:

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Additional physical formats: Online version:: Malcolm McDonald on value propositionsDDC classification:

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	659.2 MC-M (Browse shelf(Opens below))	Checked out	11/01/2025	143368

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Previous	659.2 HE-P Public relations cases	659.2 LA-P PR buzz factor how using public relations can boost your business	659.2 LE-H Handbook of public relations & communications	659.2 MC-M Malcolm McDonald on value propositions how to develop them, how to quantify them	659.2 MI-C Century of spin how public relations became the cutting edge of corporate power	659.2 MO-P PR a persuasive industry? spin, public relations, and the shaping of the modern media	659.2 MO-P Public relations for the new Europe	Next

Includes bibliographical references and index.

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