Optimizing millennial consumer engagement with mood analysis / Sabyasachi Dasgupta and Priya Grover.

By:

Dasgupta, Sabyasachi [author]

Contributor(s):

Grover, Priya [author]

Material type: Text

TextLanguage: English Publication details: Hershey PA : IGI Global, 2019.ISBN:

9781522556909

Subject(s):

Summary: "This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"--

Item type:

Tags from this library: No tags from this library for this title.

Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	FOBJGU Sonepat- Campus FOB Library	Special collection- Faculty Publication	658.8342 DA-O (Browse shelf(Opens below))	Not For Loan (Restricted Access)		151149
Print	OPJGU Sonepat- Campus Central Library	Special collection- Faculty Publication	658.8342 DA-O (Browse shelf(Opens below))	Available		140652

"This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"--

There are no comments on this title.

to post a comment.