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Global marketing : contemporary theory practice and cases / Ilan Alon, Eugene Jaffe

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Publication details: Routlege, 2017. New York:Edition: 2ndDescription: xxvi, 699 pISBN:

9780815367703

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DDC classification:

23 658.84 AL-G

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Print

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Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.84 AL-G (Browse shelf(Opens below))	Available		021441
Print	OPJGU Sonepat- Campus Main Library	General Books	658.84 AL-G (Browse shelf(Opens below))	Available		138247

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Previous	658.835 TA-F Fooled by randomness the hidden role of chance in life and in the markets	658.84 AG-B Business on the net an introduction to the 'whats' and 'hows' of e-commerce	658.84 AL-G Global marketing : contemporary theory practice and cases /	658.84 AL-G Global marketing : contemporary theory practice and cases /	658.84 BA-I International marketing	658.84 BE- Beyond Hofstede culture frameworks for global marketing and management	658.84 BE-I International marketing strategy planning, market entry & implementation	Next

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