Mass media research an introduction
Material type:
TextSeries: Wadsworth series in mass communication and journalismPublication details: Andover Cengage Learning 2014Edition: 10thISBN: - 9788131526286
- P91.3 .W47 2014
Print
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OPJGU Sonepat- Campus Main Library | General Books | 302.23072 WI-M (Browse shelf(Opens below)) | Available | 138645 |
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| 302.23014 LA- Language in the media representations, identities, ideologies | 302.23072 BR-Q Qualitative research methods for media studies | 302.23072 BR-Q Qualitative research methods for media studies | 302.23072 WI-M Mass media research an introduction | 302.230721 BE-M Media and communication research methods an introduction to qualitative and quantitative approaches | 302.23081 HA- Handbook of gender, sex, and media | 302.230820954 MI- Missing half the story journalism as if gender matters |
Includes bibliographical references and index.
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
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