Brand revolution rethinking brand identity

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TextPublication details: NewYork Palgrave Macmillan 2013Description: ix, 162 p. ill 25 cmISBN:

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.827 SI-B (Browse shelf(Opens below))	Available		138728

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Previous	658.827 RI-T Twenty two immutable laws of branding	658.827 RO-H How brands grow part 2 : including emerging markets, services, durables, B2B and luxury brands /	658.827 SH-A Advertising and promotion an IMC approach	658.827 SI-B Brand revolution rethinking brand identity	658.827 SM-E Experiential marketing a practical guide to interactive brand experiences	658.827 TO- Towards effective place brand management branding European cities and regions	658.827 TR- Trademarks, brands and competitiveness	Next

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