Weaving analytics for effective decision making

Acknowledgement -- An approach to build analytics capability to solve business problems -- Introduction: the practice of analytics and the associated "conundrum" -- Where to begin : managing organization's data inventory for effective decision support -- Useful approaches to mining information : building intuition of tools -- Resolving business problems with (predictive analytics) : scoping the objectives -- Communicating analytical output: numbers or narratives -- Analysis to analytics : building the infrastructure -- The analytic "state of affairs" -- Perspectives on knowledge process adoption in emerging economies -- Appendix 1 Railroad cleaning service (case) -- Appendix 2 ABV tyre company (case) -- Appendix 3 Marketing mix modelling -- Appendix 3a note on regression models -- Appendix 4 Logit modelling : a note -- Appendix 5 Interview guide for our industry research -- Appendix 6 Select cases of analytics adoption in Indian organizations -- About the authors.