Digital branding a complete step-by-step guide to strategy, tactics, tools and measu rement
Material type:
TextPublication details: London Kogan Page 2018Edition: 2ndDescription: xi, 213 p. 23 cmISBN: - 9780749481698
- 658.82702854678 23 RO-D
- HF5415.1265 .R688 2018
Print
| Item type | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
|
Print
|
OPJGU Sonepat- Campus | General Books | Main Library | 658.82702854678 RO-D (Browse shelf(Opens below)) | Available | 137675 |
Revised edition of the author's Digital branding, 2014.
Includes bibliographical references and index.
Digit al branding in perspective -- What digital branding really means -- Focusing on value -- Considering the user journey -- Objectives and authenticity -- The digital toolkit -- Social media -- Search -- Mobile -- Online advertising -- Crm and marketing automation -- From integration to transmedia campaigns -- Digital brand strategy and measurement -- Measuring digital branding -- Primaries and indicators -- Bridging the gaps -- The importance of asking questions -- References and further reading -- Index.
There are no comments on this title.