Making of a name the inside story of the brands we buy

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TextPublication details: New York Oxford University Press 2004Description: x,275pISBN:

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.827 RI-M (Browse shelf(Opens below))	Available		103314

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Previous	658.827 PA-P Product and brand management	658.827 PR-B Brand immortality how brands can live long and prosper	658.827 RE-W Wine brands success strategies for new markets, new consumers and new trends	658.827 RI-M Making of a name the inside story of the brands we buy	658.827 RI-M Meta-luxury brands and the culture of excellence	658.827 RI-T Twenty two immutable laws of branding	658.827 RO-H How brands grow part 2 : including emerging markets, services, durables, B2B and luxury brands /	Next

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