Marketing public relations the hows that make it work

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TextPublication details: Ames Iowa State University Press 1995Description: xiv, 281 p. 23 cmISBN:

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	659.2 HE-M (Browse shelf(Opens below))	Available		135888

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Previous	659.2 HA- Handbook of social media management value chain and business models in changing media markets	659.2 HA-C Corporate reputation, the brand & the bottom line	659.2 HA-C Corporate reputation, the brand & the bottom line	659.2 HE-M Marketing public relations the hows that make it work	659.2 HE-P Public relations a practical guide to the basics	659.2 HE-P Public relations cases	659.2 LA-P PR buzz factor how using public relations can boost your business	Next

Includes bibliographical references and index.

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