Business planning for new ventures a guide for start-ups and new innovations

Includes bibliographical references and index.

Small businesses and start-ups in the economy -- The process of planning a new business venture -- Developing the business idea -- Planning physical resources & support systems -- Planning & organising staff resources -- Developing the sales & marketing strategy -- Customer retention, quality systems & customer service -- Planning & managing business finances -- Legal and financial compliance -- Implementing the start-up process -- Commercialising innovations and high-growth potential ideas -- Managing intellectual property.