Winning the mandate the Indian experience
Material type:
TextPublication details: Los Angels Sage 2016ISBN: - 9789351507444
- JQ294 .C45 2016
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OPJGU Sonepat- Campus Main Library | General Books | 324.9540532 CH-W (Browse shelf(Opens below)) | Available | Gifted by Prof.Shiv Visvanathan | 013093 |
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| 324.954 RO-V Verdict decoding India's elections | 324.954 VU-A Ambedkar, Gandhi and Patel : the making of India's electoral system / | 324.954 VU-A Ambedkar, Gandhi and Patel : the making of India's electoral system / | 324.9540532 CH-W Winning the mandate the Indian experience | 324.9540532 IN- India`s 2009 elections coalition politics, party competition and congress continuity | 324.9540532 IN- India`s 2014 elections a modi-led BJP sweep | 324.95456 DE-M MCD election 2022 / |
Includes bibliographical references (pages 207-210) and index.
Is 2014 election a game changer? -- Trends in election campaign since independence -- Coalition era starts -- The India shining campaign and its failure -- Gujarat riot and the incumbent government -- The top-driven congress campaign for political mobilization -- India against corruption, a campaign builds up -- The leadership-centric election campaign -- The election campaign and the manifest and subtle articulation of political messages -- Assessing the election campaign -- The role of social media in political mobilization -- The unique 2014 national poll in India -- Reinventing political communication-the Modi interlude -- Conclusion : marketizing an ideology-driven dream.
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