Behavioral economics : the basics / Philip Corr and Anke Plagnol.

By:

Corr, Philip [author]

Contributor(s):

Plagnol, Anke [author]

Material type: Text

TextLanguage: English Series: The basicsPublication details: Oxon : Routledge, 2019.ISBN:

9781138228917

Subject(s):

Summary: "This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"--

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	330.019 CO-B (Browse shelf(Opens below))	Checked out	03/09/2023	146014

"This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"--

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