Intellectual property law in the sports and entertainment industries

Includes bibliographical references (page 267) and index.

Introduction -- The nature of marketing / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Lawrence Ruddell -- What's with the dimples on a golf ball? : patents in the sports and entertainment industries -- Who is the king of the road? : copyright in the music business -- Mickey Mouse and copyrights -- Broadcasting and licensing rights -- March madness and trademarks -- Trade dress and boutique golf clubs / Walter T. Champion and Tina Y. Burleson -- Trade secrets / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- The right of publicity -- Unjust enrichment / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- Unfair competition / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- Deceptive trade practices -- Domain names -- Intellectual property in cyberspace -- The branding of Johnny Football -- International aspects -- Advocacy and litigation strategy / Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas -- Ethical considerations -- Hip hop and intellectual property.