Cross-cultural model of voter behavior
Material type: TextPublication details: New York Haworth Press 2007Description: viii,282p. ill. ; 22 cmSubject(s): DDC classification:- 324.9 22 CW-C
- JF1001 .C83 2008
Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus Main Library | General Books | 324.9 CW-C (Browse shelf(Opens below)) | Available | 001376 |
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Includes bibliographical references (p. 219-232) and index.
Introduction -- Politics in an age of manufactured images -- Political cognition -- Political marketing -- Traditional models of voter behavior -- A model of voter's choice behavior : a Newman and Sheth approach -- Predictive models of voter behavior : a reinterpretation of Newman's approach -- Constructive mind : political marketing, freedom, and democracy.
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