Shopper marketing how to increase purchase decisions at the point of sale

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Material type: Text

TextPublication details: New Delhi Kogan Page 2012Edition: 2nd edDescription: xi,275 p. 22 cmISBN:

9780749464714

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DDC classification:

659.157 22 SH-

Summary: "The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two highly respected practitioners, Shopper Marketing demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and much more. The second edition has been fully updated and revised, with new material on shopper marketing in the international context and a new foreword by marketing guru Philip Kotler"--

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	659.157 SH- (Browse shelf(Opens below))	Available		121970

"The aim of shopper marketing is to convert browsing shoppers into active purchasers at the point of sale. Although a relatively new area of marketing, it has attracted increased investment year on year - and according to surveys is growing even faster than internet advertising. Edited by two highly respected practitioners, Shopper Marketing demonstrates how marketers can influence the buying decision in-store, including practical advice on shopper needs and trends, retail environments, effective packaging and much more. The second edition has been fully updated and revised, with new material on shopper marketing in the international context and a new foreword by marketing guru Philip Kotler"--

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