Oxford handbook of polling and survey methods edited by Lonna Rae Atkeson and R. Michael Alvarez.

Includes bibliographical references and index.

Reaching Beyond Low-Hanging Fruit: Surveying Low-Incidence Populations / Justin Berry, Youssef Chouhoud, Jane Junn -- Graphical Displays for Public Opinion Research / Saundra K. Schneider, William G. Jacoby -- Issues in Polling Methodologies: Inference and Uncertainty / Jeff Gill, Jonathan Homola -- Graphical Visualizations of Polling Results / Susanna Makela, Yajuan Si, Andrew Gelman -- Expert Surveys as a Measurement Tool: Challenges and New Frontiers / Cherie Maestas -- Survey Research in the Arab World / Lindsay J. Benstead -- Aggregating Survey Data to Estimate Subnational Public Opinion / Paul Brace -- The Language-Opinion Connection / Efr�en O. P�erez -- Exit Polling Today and What the Future May Hold / Anthony M. Salvanto -- Sampling Hard to Locate Populations: Lessons from Sampling Internally Displaced Persons (IDPs) / Prakash Adhikari, Lisa A. Bryant -- Integration of Contextual Data: Opportunities and Challenges / Armando Razo -- Questionnaire Science / Daniel Oberski -- Total Survey Error / Herb Weisberg -- Sampling for Studying Context: Traditional Surveys and New Directions / James G. Gimpel -- Improving the Quality of Survey Data Using CAPI Systems in Developing Countries / Mitchell Seligson, Daniel E. Moreno Morales -- The Rise of Poll Aggregation and Election Forecasting / Natalie Jackson -- Measuring Public Opinion with Social Media Data / Marko Klašnja, Pablo Barber�a, Nick Beauchamp, Jonathan Nagler, Joshua A. Tucker -- Latent Constructs in Public Opinion / Christopher Warshaw -- Survey Experiments: Managing the Methodological Costs and Benefits / Yanna Krupnikov, Blake Findley -- Measuring Group Consciousness: Actions Speak Louder than Words / Kim Proctor -- Introduction to Polling and Survey Methods / Lonna Rae Atkeson, R. Michael Alvarez -- Mixing Survey Modes and Its Implications / Lonna Rae Atkeson, Alex N. Adams -- Causal Inference with Complex Survey Designs: Generating Population Estimates Using Survey Weights / Ines Levin, Betsy Sinclair -- Taking the Study of Political Behavior Online / Stephen Ansolabehere, Brian F. Schaffner -- Longitudinal Surveys: Issues and Opportunities / D. Sunshine Hillygus, Steven Snell -- Using Qualitative Methods in a Quantitative Survey Research Agenda / Kinsey Gimbel, Jocelyn Newsome -- Cross-National Surveys and the Comparative Study of Electoral Systems / Jeffrey A. Karp, Jack Vowles.

Reflective of the interdisciplinary nature of the polling and survey industry, this handbook covers a wide range: polls and surveys are widely used in academia, government, and the private sector. Designing, implementing, and analysing high quality, accurate, and cost-effective polls and surveys requires a combination of skills and methodological perspectives. Despite the well-publicised issues that have cropped up in recent political polling, a great deal is known today about how to collect high quality polling and survey data even in complex and difficult environments. We hope that the chapters in this Handbook help researchers and practitioners understand these trends, and to participate in the development of new and better approaches for measuring, modeling, and visualising public opinion and social behavior.