Entry Topical Term

Number of records used in: 2

001 - CONTROL NUMBER

• control field: 8902

003 - CONTROL NUMBER IDENTIFIER

• control field: JGU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20140728170933.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 140728|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: JGU
• Transcribing agency: JGU

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Brand name products
• General subdivision: Management.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (JGU)31712: Keller, Kevin Lane 1956- 737, Strategic brand management , 2011