Entry Uniform Title

Number of records used in: 2

001 - CONTROL NUMBER

• control field: 49581

003 - CONTROL NUMBER IDENTIFIER

• control field: JGU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20180209163808.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 180209|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: JGU
• Transcribing agency: JGU

130 ## - HEADING--UNIFORM TITLE

• Uniform title: McGraw-Hill/Irwin series in marketing

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (JGU)0: Cravens, David W 48575, Strategic marketing , 2003