Consumer behaviour (Record no. 9714)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00530 a2200193 4500 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | Paper bound |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101126t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070682160 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8342 |
| Item number | HA-C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del l |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mookerjee, Amit |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour |
| Remainder of title | building marketing strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw Hill |
| Date of publication, distribution, etc | 2010 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix,866p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha issues (borrowed), all copies | 5 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Public note | Source of acquisition | Cost, normal purchase price | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 16/03/2015 | 2 | 658.8342 HA-C | 012603 | 13/10/2017 | 03/08/2017 | 16/03/2015 | Book replace by 20132040 | ||||||||
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 29/05/2018 | 658.8342 HA-C | 138117 | 29/05/2018 | 29/05/2018 | KK Books (2383) | 581.25 | 775.00 |