Entertainment marketing communication (Record no. 9435)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00468 a2200157 4500 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | Paper bound |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110303t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131722152 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 790.2 |
| Item number | SA-E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sayre, Shay |
| 9 (RLIN) | 7865 |
| 245 ## - TITLE STATEMENT | |
| Title | Entertainment marketing communication |
| Remainder of title | selling branded performance, people, and places |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2008 |
| Place of publication, distribution, etc | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 511p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 03/03/2011 | Better Book Service | 790.2 SA-E | 114574 | 27/05/2011 | 475.00 | 03/03/2011 |