Principles of marketing (Record no. 5121)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00514 a2200181 4500 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | Paper bound |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100719t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731017 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 |
| Item number | KO-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 33568 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla Y |
| 9 (RLIN) | 1636046 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Remainder of title | a South Asian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2010 |
| Place of publication, distribution, etc | Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,514p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha issues (borrowed), all copies | 44 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 19/07/2010 | The Book Company | 412.50 | 16 | 658.8 KO-P | 107706 | 09/11/2022 | 12/10/2022 | 550.00 | 19/07/2010 | ||||||
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 19/11/2010 | The Book Company | 412.50 | 17 | 658.8 KO-P | 106578 | 29/11/2022 | 17/11/2022 | 550.00 | 19/11/2010 | 1 | |||||
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 18/02/2011 | Better Book Service | 431.25 | 16 | 658.8 KO-P | 114666 | 07/03/2024 | 15/11/2023 | 575.00 | 18/02/2011 |