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Strategic brand management (Record no. 4603)

MARC details
000 -LEADER
fixed length control field	00481nam a22001697a 4500
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	Paper bound
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100602t xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131719770
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	22
Classification number	658.827
Item number	KE-S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane
245 ## - TITLE STATEMENT
Title	Strategic brand management
Remainder of title	building, measuring and managing brand equity
250 ## - EDITION STATEMENT
Edition statement	3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Delhi
Name of publisher, distributor, etc	Pearson Education
Date of publication, distribution, etc	2008
300 ## - PHYSICAL DESCRIPTION
Extent	714p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Print
Koha issues (borrowed), all copies	14

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Cost, replacement price	Price effective from	Koha item type	Public note
		Dewey Decimal Classification			General Books	OPJGU Sonepat- Campus	OPJGU Sonepat- Campus	Main Library	02/06/2010	The Book Company	371.25	17	658.827 KE-S	106592	04/08/2022	02/08/2022	495.00	02/06/2010	Print	Lost & Paid by 20172136