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Advertising management (Record no. 4504)

MARC details
000 -LEADER
fixed length control field	00483nam a22001937a 4500
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	Paper bound
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100531t xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788177588507
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	22
Classification number	659.1
Item number	BA-A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Batra, Rajeev
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Myers, John G
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Aaker, David A
245 ## - TITLE STATEMENT
Title	Advertising management
250 ## - EDITION STATEMENT
Edition statement	5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Delhi
Name of publisher, distributor, etc	Pearson Education
Date of publication, distribution, etc	2006
300 ## - PHYSICAL DESCRIPTION
Extent	768p.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Print
Koha issues (borrowed), all copies	2

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			General Books	OPJGU Sonepat- Campus	OPJGU Sonepat- Campus	Main Library	31/05/2010	The Book Company	299.25	2	659.1 BA-A	106478	05/12/2017	08/11/2017	399.00	31/05/2010	Print