Marketing strategy (Record no. 40948)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00630nam a22002295a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17940278 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141125171507.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131113s2013 xx 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012537593 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781107415010 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing strategy |
| Remainder of title | case book |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Cambridge |
| Name of publisher, distributor, etc | Cambridge University Press |
| Date of publication, distribution, etc | 2013 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lee, Alvin |
| 9 (RLIN) | 18931 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | origres |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Koha item type | Home library | Current library | Shelving location | Full call number | Barcode | Date last seen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.8 MA- | 129917 | 25/11/2014 |