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Advertising management with integrated brand promotion (Record no. 3933)

MARC details
000 -LEADER
fixed length control field	00483 a2200169 4500
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	paper bound
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131509128
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number	22
Classification number	658.827
Item number	OG-A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	O'Guinn, Thomas C
9 (RLIN)	6628
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Allen, Chris T
9 (RLIN)	6629
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Semenik, Richard J
9 (RLIN)	6630
245 ## - TITLE STATEMENT
Title	Advertising management with integrated brand promotion
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Australia
Name of publisher, distributor, etc	Cengage Learning
Date of publication, distribution, etc	2009
300 ## - PHYSICAL DESCRIPTION
Extent	648p.;
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Print
Koha issues (borrowed), all copies	2

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Materials specified (bound volume or other part)	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification	CD			General Books	OPJGU Sonepat- Campus	OPJGU Sonepat- Campus	Main Library	11/05/2010	The Book Company	2	658.827 OG-A	104693	30/10/2024	21/04/2023	399.00	11/05/2010	Print