Tata (Record no. 36254)

MARC details
000 -LEADER
fixed length control field 01269cam a2200385 a 4500
001 - CONTROL NUMBER
control field 16529504
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241001020007.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100816s2010 ii a b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010308679
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780670084067
025 ## - OVERSEAS ACQUISITION NUMBER
Overseas acquisition number I-E-2010-308679; 82-92
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn660010925
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)660010925
037 ## - SOURCE OF ACQUISITION
Stock number Library of Congress -- New Delhi Overseas Office
040 ## - CATALOGING SOURCE
Original cataloging agency DKAGE
Language of cataloging eng
Transcribing agency DKAGE
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
-- lcode
043 ## - GEOGRAPHIC AREA CODE
Geographic area code a-ii---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59.6.I4
Item number W58 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Witzel, Morgen
9 (RLIN) 6628
245 10 - TITLE STATEMENT
Title Tata
Remainder of title the evolution of a corporate brand
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Penguin
Date of publication, distribution, etc 2010
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 206-210) and index.
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Tata Group
General subdivision Public relations.
9 (RLIN) 802
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate image
Geographic subdivision India.
9 (RLIN) 430
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
Geographic subdivision India.
9 (RLIN) 6629
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creative ability in business
Geographic subdivision India.
9 (RLIN) 2417
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Charan, Ram
9 (RLIN) 6630
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 3
e ncip
f 20
g y-gencatlg
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Koha item type Home library Current library Shelving location Full call number Barcode Total Checkouts Date last seen Date checked out Use restrictions
    Dewey Decimal Classification     Textbooks Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 659.2 WI-T 129313 2 03/10/2024 30/09/2024  
    Dewey Decimal Classification     General Books Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 659.2 WI-T 129314   30/06/2014   Restricted Access
    Dewey Decimal Classification     General Books Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 659.2 WI-T 129315   30/06/2014   Restricted Access
    Dewey Decimal Classification     Textbooks Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 659.2 WI-T 129316 2 14/05/2023 08/02/2023  
    Dewey Decimal Classification     Textbooks Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 659.2 WI-T 129317 3 30/01/2024 30/01/2024  

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