Advertising (Record no. 32875)

MARC details
000 -LEADER
fixed length control field 02585cam a22003498a 4500
001 - CONTROL NUMBER
control field 16023963
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20131008130248.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field Hard bound
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091215s2010 nyu b 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009052545
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781847885500 (set)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781847885593(v1)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781847885609(v2)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781847885616(v3)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781847885623(v4)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .A16847 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
Item number AD-
245 00 - TITLE STATEMENT
Title Advertising
Remainder of title critical readings
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford
Name of publisher, distributor, etc Berg
Date of publication, distribution, etc 2010
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1001
300 ## - PHYSICAL DESCRIPTION
Extent in 4V
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note v. 1. History -- v. 2. Industry -- v. 3. Communication -- v. 4. Culture.
520 ## - SUMMARY, ETC.
Summary, etc "Advertising is big business in its own right: global spending in 2010 is estimated at $450 billion. Advertising plays a crucial role not only in persuading customers to purchase or consume more of a particular brand or service but also influences taste and choice. This influence extends far beyond commercial goods and services to all areas of life including political parties, religious bodies, and non-profit organizations. In the past 15 years, the internet and the mobile phone have opened up vast new opportunities for advertising-lead marketing based not only on spam but more importantly on data analysis of individual site viewing and purchasing decisions. Amazon is a prime example of driving business in this way.Advertising: Critical Readings brings together the key writings -- drawing on both journals and books -- to present an authoritative and comprehensive survey of the field. This major reference work will be invaluable to scholars and professionals in Advertising, Business, Media and Communications The whole work is presented with an introduction and the writings are divided into 4 volumes, organised thematically: Volume 1: Advertising HistoriesNorth and South Americas, Europe, Other MarketsVolume 2: Advertising IndustriesEconomic Approaches, Overviews, Clients, Agencies, Media, Internet.Volume 3: Advertising ImagesCommunication, Rhetoric of Images, Deconstructing Ads, Design.Volume 4: Culture: Cultural Critiques, Advertising and Consumerism, Magic, Art, Lifestyles, Ethnicity and Minorities, Gender"--Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 7998
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moeran, Brian
Dates associated with a name 1944-
9 (RLIN) 7999
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Print
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Materials specified (bound volume or other part) Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification Volume 1 H   Not For Loan Reference Books OPJGU Sonepat- Campus OPJGU Sonepat- Campus Central Library 03/03/2011 Better Book Service 33688.90 659.1 AD- 115809 15/07/2012 44327.50 03/03/2011 Print
    Dewey Decimal Classification Volume 2 I   Not For Loan Reference Books OPJGU Sonepat- Campus OPJGU Sonepat- Campus Central Library 03/03/2011 Better Book Service   659.1 AD- V2 115810 15/07/2012   03/03/2011 Print
    Dewey Decimal Classification Volume 3 C   Not For Loan Reference Books OPJGU Sonepat- Campus OPJGU Sonepat- Campus Central Library 03/03/2011 Better Book Service   659.1 AD- V3 115811 15/07/2012   03/03/2011 Print
    Dewey Decimal Classification Volume 4 C   Not For Loan Reference Books OPJGU Sonepat- Campus OPJGU Sonepat- Campus Central Library 03/03/2011 Better Book Service   659.1 AD- V4 115812 15/07/2012   03/03/2011 Print

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