Marketing Plans: Profitable Strategies in the Digital Age (Record no. 3094363)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00323 a2200121 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241122211448.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781394177103 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malcolm McDonald, Hugh Wilson, Dave Chaffey |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Plans: Profitable Strategies in the Digital Age |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Wiley |
| Date of publication, distribution, etc | 2024 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.