Managing Brand Equity (Record no. 3094155)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00248 a2200109 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241112143921.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780029001011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | David A. Aaker |
| 245 ## - TITLE STATEMENT | |
| Title | Managing Brand Equity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Simon and Schuster |
| Date of publication, distribution, etc | 2009 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.