Handbook of qualitative research methods in marketing / (Record no. 3093567)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02113nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241119020008.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241113b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781035302710 |
| Qualifying information | hbk. |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | JGU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of qualitative research methods in marketing / |
| Statement of responsibility, etc | edited by Russell W. Belk, Cele Otnes. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Glos : |
| Name of publisher, distributor, etc | Edward Elgar, |
| Date of publication, distribution, etc | 2024. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Research Handbooks in Information Systems |
| 9 (RLIN) | 1665175 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published in 2006, and this updated Handbook acknowledges and critiques these fascinating scholarly advancements. Distinguished chapter authors bring together current thought and changing practices in marketing academia and industry. Organized to reflect a start-to-finish approach, the chapters investigate best practices for conceptualizing a project, practical theories and issues to consider, new methods for data collection, such as the use of AI and automated text analysis, and key considerations for writing and presenting work. A fundamental text with a strong contemporary scope, HQRMM provides guidelines for novices and experienced researchers alike. Academics applying qualitative methods to their research will find this second edition to be truly groundbreaking. At the same time, students focusing on marketing, business studies and social sciences will additionally benefit from a special section on getting started. Practitioners who wish to become familiar with the latest scholarship on qualitative methods will also find HQRMM to be an invaluable resource." -- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research--Methodology. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers--Research--Methodology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belk, Russell W., |
| Relator term | editor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Otnes, Cele, |
| Relator term | editor |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Koha item type | Home library | Current library | Shelving location | Full call number | Barcode | Total Checkouts | Checked out | Date last seen | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Central Library | 658.83 HA- | 154854 | 1 | 17/01/2025 | 18/11/2024 | 18/11/2024 |