Elgar encyclopedia of consumer behavior / (Record no. 3092568)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02252nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240911020007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240806b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781803926261 |
| Qualifying information | hbk. |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | JGU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 245 ## - TITLE STATEMENT | |
| Title | Elgar encyclopedia of consumer behavior / |
| Statement of responsibility, etc | edited by Johanna Gollnhofer, Reto Hofstetter, and Torsten Tomczak. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Glos : |
| Name of publisher, distributor, etc | Edward Elgar, |
| Date of publication, distribution, etc | 2024. |
| 490 1# - SERIES STATEMENT | |
| Series statement | <a href="Elgar encyclopedias in business management">Elgar encyclopedias in business management</a> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior, leading to a clear understanding of the terms that inform both research and practice. Contributors articulate the importance of examining a diversity of perspectives when studying consumer behavior, alongside essential consideration of a broad range of factors which may affect it, including cultural, social, ethical and technological concerns. Developing topics such as artificial intelligence and sustainable consumerism are analyzed to offer a fully updated picture of consumer behavior. Acting as both an academic launchpad and a research aid, the Elgar Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying consumer psychology and trends. Key Features: More than 90 concise entries that drive both theory and practice. Includes important related terms within each entry to help further independent analysis. Delves into possibilities for further research within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary relevance of consumer behavior studies"-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer protection--Encyclopedias. |
| 9 (RLIN) | 1664149 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gollnhofer, Johanna, |
| Relator term | editor |
| 9 (RLIN) | 1664150 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hofstetter, Reto, |
| Relator term | editor |
| 9 (RLIN) | 1664151 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tomczak, Torsten, |
| Relator term | editor |
| 9 (RLIN) | 1609451 |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Elgar encyclopedias in business management |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Koha item type | Home library | Current library | Shelving location | Full call number | Barcode | Total Checkouts | Checked out | Date last seen | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Central Library | 658.8342 EL- | 153638 | 1 | 09/11/2024 | 10/09/2024 | 10/09/2024 |