MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02129nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240601020731.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240530b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781503638792 |
| Qualifying information |
pbk. |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Transcribing agency |
JGU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bollmer, Grant, |
| 9 (RLIN) |
1662007 |
| Relator term |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The influencer factory : |
| Remainder of title |
a Marxist theory of corporate personhood on YouTube / |
| Statement of responsibility, etc |
Grant Bollmer and Katherine Guinness. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
California : |
| Name of publisher, distributor, etc |
Stanford University Press, |
| Date of publication, distribution, etc |
2024. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Influencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation. Influencers are emblematic of what Bollmer and Guinness call the "Corpocene": a moment in capitalism in which individuals achieve the status of living, breathing, talking corporations. Behind the veneer of leisure and indulgence, most influencers are laboring daily, usually for pittance wages, to manufacture a commodity called "the self"―a raw material for brands to use―with the dream of becoming corporations in human form by owning and investing in the products they sell. Refuting the theory that digital labor and economies are immaterial, Bollmer and Guinness search influencer content for evidence of the material infrastructure of capitalism. Each chapter looks to what literally appears in the backgrounds of videos and images: the houses, cars, warehouses, and spaces of the market that point back to the manufacturing and circulation of consumer goods. Demonstrating the material reality of producing the self as a commodity, The Influencer Factory makes a crucial contribution to our understanding of contemporary economic life."-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
YouTube (Electronic resource) |
| 9 (RLIN) |
518110 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet personalities. |
| 9 (RLIN) |
1201880 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media--Economic aspects. |
| 9 (RLIN) |
51205 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Guinness, Katherine, |
| Relator term |
author |
| 9 (RLIN) |
1663008 |
