Trust me, I'm lying : (Record no. 3091595)

MARC details
000 -LEADER
fixed length control field 02009nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field JGU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240522020011.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240515b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781788160063
Qualifying information pbk.
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency JGU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Holiday, Ryan,
9 (RLIN) 1661972
Relator term author
245 ## - TITLE STATEMENT
Title Trust me, I'm lying :
Remainder of title confessions of a media manipulator /
Statement of responsibility, etc Ryan Holiday.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Profile Books,
Date of publication, distribution, etc 2018.
520 ## - SUMMARY, ETC.
Summary, etc "In 2016, fake news became real news - as its consequences became crushingly obvious in a year of political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone irresponsible for all this. Usually, someone like Ryan Holiday. Ryan is a media manipulator. In a world where blogs control and distort the news, his job was to control blogs - as much as any one person can. In today's culture... 1) Blogs like Breitbart, Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch - online and off. Why is he revealing the secrets of his trade? Because he is tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies and no one is accountable for any of it. After recent events, he's pulling back the curtain because he doesn't want anyone else to get blindsided. Holiday will explain exactly how the media really works. What you choose to do with this information is up to you."--
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Blogs.
9 (RLIN) 822694
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media--Economic aspects.
9 (RLIN) 51205
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations--Blogs.
9 (RLIN) 1662137
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Koha item type Home library Current library Shelving location Full call number Barcode Total Checkouts Total Renewals Date last seen Date checked out
    Dewey Decimal Classification     General Books Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 659.202856752 HO-T 152897 1 1 10/08/2024 21/05/2024

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