Ask, measure, learn : (Record no. 3056239)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01526nam a22002297a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | JGU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240411020035.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230929b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789351107958 |
Qualifying information | pbk. |
040 ## - CATALOGING SOURCE | |
Transcribing agency | JGU |
Language of cataloging | eng |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Finger, Lutz, |
Relator term | author |
9 (RLIN) | 1644316 |
245 ## - TITLE STATEMENT | |
Title | Ask, measure, learn : |
Remainder of title | using social media analytics to understand and influence customer behavior / |
Statement of responsibility, etc | Lutz Finger and Soumitra Dutta. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Sebastopol : |
Name of publisher, distributor, etc | O'Reilly Media, |
Date of publication, distribution, etc | 2014. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system and demonstrate specific ways to apply social media analytics to marketing, sales, public relations and customer management, using examples and case studies."-- |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Data mining |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Industrial management |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Dutta, Soumitra, |
Relator term | author |
9 (RLIN) | 1427087 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Koha item type | Home library | Current library | Shelving location | Full call number | Barcode | Total Checkouts | Total Renewals | Date last seen | Date checked out |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.4012 FI-A | 150656 | 3 | 1 | 17/05/2024 | 10/04/2024 | |||||
Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.4012 FI-A | 150657 | 29/09/2023 | ||||||||
Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.4012 FI-A | 150658 | 29/09/2023 | ||||||||
Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.4012 FI-A | 150659 | 29/09/2023 | ||||||||
Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.4012 FI-A | 150660 | 29/09/2023 | ||||||||
Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.4012 FI-A | 150661 | 29/09/2023 | ||||||||
Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.4012 FI-A | 150662 | 29/09/2023 | ||||||||
Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.4012 FI-A | 150663 | 29/09/2023 |