Ask, measure, learn : (Record no. 3056239)

MARC details
000 -LEADER
fixed length control field 01526nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field JGU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240411020035.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230929b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351107958
Qualifying information pbk.
040 ## - CATALOGING SOURCE
Transcribing agency JGU
Language of cataloging eng
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Finger, Lutz,
Relator term author
9 (RLIN) 1644316
245 ## - TITLE STATEMENT
Title Ask, measure, learn :
Remainder of title using social media analytics to understand and influence customer behavior /
Statement of responsibility, etc Lutz Finger and Soumitra Dutta.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Sebastopol :
Name of publisher, distributor, etc O'Reilly Media,
Date of publication, distribution, etc 2014.
520 ## - SUMMARY, ETC.
Summary, etc "You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system and demonstrate specific ways to apply social media analytics to marketing, sales, public relations and customer management, using examples and case studies."--
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Data mining
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dutta, Soumitra,
Relator term author
9 (RLIN) 1427087
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Koha item type Home library Current library Shelving location Full call number Barcode Total Checkouts Total Renewals Date last seen Date checked out
    Dewey Decimal Classification     Textbooks Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 658.4012 FI-A 150656 3 1 17/05/2024 10/04/2024
    Dewey Decimal Classification     Textbooks Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 658.4012 FI-A 150657     29/09/2023  
    Dewey Decimal Classification     Textbooks Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 658.4012 FI-A 150658     29/09/2023  
    Dewey Decimal Classification     Textbooks Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 658.4012 FI-A 150659     29/09/2023  
    Dewey Decimal Classification     Textbooks Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 658.4012 FI-A 150660     29/09/2023  
    Dewey Decimal Classification     Textbooks Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 658.4012 FI-A 150661     29/09/2023  
    Dewey Decimal Classification     Textbooks Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 658.4012 FI-A 150662     29/09/2023  
    Dewey Decimal Classification     Textbooks Print OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 658.4012 FI-A 150663     29/09/2023  

O.P. Jindal Global University, Sonepat-Narela Road, Sonepat, Haryana (India) - 131001

Send your feedback to glus@jgu.edu.in

Implemented & Customized by: BestBookBuddies   |   Maintained by: Global Library