Social media marketing and customer-based brand equity for higher educational institutions : (Record no. 3053500)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02279nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230303094348.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230303b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789811950162 |
| Qualifying information | hbk. |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | JGU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perera, Charitha Harshani, |
| 9 (RLIN) | 1638540 |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Social media marketing and customer-based brand equity for higher educational institutions : |
| Remainder of title | case of Vietnam and Sri Lanka / |
| Statement of responsibility, etc | Charitha Harshani Perera, Rajkishore Nayak and Long Van Thang Nguyen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Singapore : |
| Name of publisher, distributor, etc | Springer, |
| Date of publication, distribution, etc | 2022. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to gather information relevant to higher education institutions and their respective brand equity. However, many models on customer-based brand equity received limited support in the higher education sector, particularly in emerging Asian countries. As such, drawing from social information processing theory, this book empirically investigates how higher education institutions can develop customer-based brand equity by using social media marketing and subjective norms mediated by brand credibility, taking cross-country comparisons between Sri Lanka and Vietnam. The book goes on to examine the applications and implications of the findings for higher education institutions in developing branding strategies through social media."-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing channels |
| 9 (RLIN) | 13052 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nayak, Rajkishore, |
| Relator term | author |
| 9 (RLIN) | 1064967 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nguyen, Long Van Thang, |
| Relator term | author |
| 9 (RLIN) | 1638997 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Koha item type | Home library | Current library | Shelving location | Full call number | Barcode | Date last seen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.872 PE-S | 148202 | 02/03/2023 |