Digital Marketing/ (Record no. 3053386)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01793 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231207151428.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231207b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355320483 |
| Qualifying information | ebk. |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | JGU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Seema |
| 9 (RLIN) | 1638306 |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Marketing/ |
| Statement of responsibility, etc | Seema Gupta |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of publication, distribution, etc | 2022. |
| Place of publication, distribution, etc | New York; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Overview Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features. Key Features • Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc. • Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc. • Addition of relevant case studies across all the chapters • Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc. • Provides extensive online content for students and instructors ...." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital marketing |
| 9 (RLIN) | 611823 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://mcgrawhillindia.vitalsource.com/#/search?q=9789355320483&redirectOnClose=/explore">https://mcgrawhillindia.vitalsource.com/#/search?q=9789355320483&redirectOnClose=/explore</a> |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Koha item type | Home library | Current library | Shelving location | Full call number | Barcode | Date last seen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | E-Books Licensed | Electronic-Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.8 GU-D | ebook | 07/12/2023 |