Product policy and brand management (Record no. 30476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00459 a2200169 4500 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | Paper bound |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130423b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120340756 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Item number | CH-P |
| Classification number | 658.562 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chitale, A K |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Ravi |
| 245 ## - TITLE STATEMENT | |
| Title | Product policy and brand management |
| Remainder of title | text and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2011 |
| Name of publisher, distributor, etc | PHI Learning |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,264p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 21/03/2013 | Segment Books | 187.50 | 658.562 CH-P | 127936 | 23/04/2013 | 250.00 | 21/03/2013 |