Business-to-business brand management : (Record no. 2914967)

MARC details
000 -LEADER
fixed length control field 05622cam a2200949Ia 4500
001 - CONTROL NUMBER
control field ocn505118799
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220713013749.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090425s2009 enka ob 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Language of cataloging eng
Description conventions pn
Transcribing agency UBY
Modifying agency N$T
-- OCLCQ
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-- OCLCO
019 ## -
-- 319494055
-- 462317230
-- 646817770
-- 761347600
-- 964605899
-- 1078971217
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781848556713
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1848556713
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781848556706
Qualifying information (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 1848556705
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000044855846
029 1# - (OCLC)
OCLC library identifier BWX
System control number R1805566
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OCLC library identifier CHNEW
System control number 000496157
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OCLC library identifier CHVBK
System control number 035959193
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV042958807
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 338288511
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 421956852
029 1# - (OCLC)
OCLC library identifier DEBSZ
System control number 430759495
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 13426575
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 15572046
029 1# - (OCLC)
OCLC library identifier CHNEW
System control number 000877122
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000066195451
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)505118799
Canceled/invalid control number (OCoLC)319494055
-- (OCoLC)462317230
-- (OCoLC)646817770
-- (OCoLC)761347600
-- (OCoLC)964605899
-- (OCoLC)1078971217
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number B875 2009eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJMV7
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS043000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source eflch
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 339.1
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
245 00 - TITLE STATEMENT
Title Business-to-business brand management :
Remainder of title theory, research and executive case study exercises /
Statement of responsibility, etc edited by Mark S. Glynn, Arch G. Woodside.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Bingley, UK :
Name of publisher, distributor, etc JAI Press,
Date of publication, distribution, etc 2009.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xi, 489 pages) :
Other physical details illustrations.
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
490 1# - SERIES STATEMENT
Series statement Advances in business marketing and purchasing,
International Standard Serial Number 1069-0964 ;
Volume number/sequential designation v. 15
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant studies, original research reports, and in-depth implications for B2B brand management issues. Each of the papers provides valuable brand management insights for managers. The chapters are original contributions by leading scholars and B2B brand managers; each chapter following the introductory chapter includes a brand management problem-exercise with a separate instructor's note.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Effective business-to-business brand strategies: introduction to business-to-business brand management / Mark S. Glynn, Arch G. Woodside -- Building a strong business-to-business brand / Kevin Lane Keller -- Manufacturer brand benefits: mixed methods scaling / Mark S. Glynn -- Building brand equity between manufacturers and retailers / Quan Tran, Carmen Cox -- Managing business-to-business service brands / Donna F. Davis, Susan L. Golicic, Adam Marquardt -- Brand meaning and impact in subcontractor contexts / Anna Blombäck -- Brand image, corporate reputation, and customer value / Anca E. Cretu, Roderick J. Brodie -- Enacted internal branding: theory, practice, and an experiential learning case study of an Austrian B2B company / Sylvia von Wallpach, Arch G. Woodside -- Pricing theory and practice in managing business-to-business brands / Gerald E. Smith, Arch G. Woodside.
588 0# -
-- Print version record.
590 ## - LOCAL NOTE (RLIN)
Local note eBooks on EBSCOhost
Provenance (VM) [OBSOLETE] EBSCO eBook Subscription Academic Collection - Worldwide
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial marketing.
9 (RLIN) 51512
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
9 (RLIN) 47641
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Produits de marque
General subdivision Gestion.
9 (RLIN) 990654
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing industriel.
9 (RLIN) 923044
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Produits commerciaux
General subdivision Gestion.
9 (RLIN) 891948
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales & marketing management.
Source of heading or term bicssc
9 (RLIN) 954470
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales & marketing.
Source of heading or term bicssc
9 (RLIN) 854937
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business & Economics
General subdivision Marketing
-- General.
Source of heading or term bisacsh
9 (RLIN) 869425
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Gestion d'entreprises.
Source of heading or term eclas
9 (RLIN) 849895
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business and Management.
Source of heading or term eflch
9 (RLIN) 879329
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
Source of heading or term fast
-- (OCoLC)fst00837891
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial marketing.
Source of heading or term fast
-- (OCoLC)fst00971345
9 (RLIN) 51512
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
Source of heading or term fast
-- (OCoLC)fst01078225
9 (RLIN) 47641
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Markenpolitik
Source of heading or term gnd
9 (RLIN) 54584
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Produktmanagement
Source of heading or term gnd
9 (RLIN) 1200704
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Glynn, Mark S.
9 (RLIN) 1444116
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Woodside, Arch G.
9 (RLIN) 158758
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Title Business-to-business brand management.
Place, publisher, and date of publication Bingley : JAI Press, 2009
International Standard Book Number 9781848556706
Record control number (OCoLC)427610845
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Online version:
Title Business-to-business brand management.
Place, publisher, and date of publication Bingley, UK : JAI Press, 2009
Record control number (OCoLC)761347600
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Advances in business marketing & purchasing ;
Volume number/sequential designation v. 15.
9 (RLIN) 248629
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=287701">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=287701</a>
938 ## -
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938 ## -
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-- $164.95
994 ## -
-- 92
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Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Date last seen Price effective from Koha item type
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