MARC details
000 -LEADER |
fixed length control field |
05622cam a2200949Ia 4500 |
001 - CONTROL NUMBER |
control field |
ocn505118799 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220713013749.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
fixed length control field |
m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr cnu---unuuu |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090425s2009 enka ob 001 0 eng d |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CaPaEBR |
Language of cataloging |
eng |
Description conventions |
pn |
Transcribing agency |
UBY |
Modifying agency |
N$T |
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OCLCQ |
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EBLCP |
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YDXCP |
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ZJC |
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IDEBK |
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E7B |
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DEBSZ |
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OCLCQ |
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BTCTA |
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BWX |
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CHVBK |
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OCLCE |
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OCLCQ |
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OCLCO |
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OCLCQ |
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OCLCF |
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OCLCQ |
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OCLCO |
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NLGGC |
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OCLCQ |
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BEDGE |
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OCLCO |
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OCLCQ |
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OCLCO |
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OCLCQ |
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SUF |
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AGLDB |
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ESU |
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VNS |
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OCLCQ |
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VTS |
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REC |
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M8D |
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OCLCO |
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OCLCQ |
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C6I |
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ERF |
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AJS |
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OCLCO |
019 ## - |
-- |
319494055 |
-- |
462317230 |
-- |
646817770 |
-- |
761347600 |
-- |
964605899 |
-- |
1078971217 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781848556713 |
Qualifying information |
(electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1848556713 |
Qualifying information |
(electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Cancelled/invalid ISBN |
9781848556706 |
Qualifying information |
(hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Cancelled/invalid ISBN |
1848556705 |
029 1# - (OCLC) |
OCLC library identifier |
AU@ |
System control number |
000044855846 |
029 1# - (OCLC) |
OCLC library identifier |
BWX |
System control number |
R1805566 |
029 1# - (OCLC) |
OCLC library identifier |
CHNEW |
System control number |
000496157 |
029 1# - (OCLC) |
OCLC library identifier |
CHVBK |
System control number |
035959193 |
029 1# - (OCLC) |
OCLC library identifier |
DEBBG |
System control number |
BV042958807 |
029 1# - (OCLC) |
OCLC library identifier |
DEBSZ |
System control number |
338288511 |
029 1# - (OCLC) |
OCLC library identifier |
DEBSZ |
System control number |
421956852 |
029 1# - (OCLC) |
OCLC library identifier |
DEBSZ |
System control number |
430759495 |
029 1# - (OCLC) |
OCLC library identifier |
NZ1 |
System control number |
13426575 |
029 1# - (OCLC) |
OCLC library identifier |
NZ1 |
System control number |
15572046 |
029 1# - (OCLC) |
OCLC library identifier |
CHNEW |
System control number |
000877122 |
029 1# - (OCLC) |
OCLC library identifier |
AU@ |
System control number |
000066195451 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)505118799 |
Canceled/invalid control number |
(OCoLC)319494055 |
-- |
(OCoLC)462317230 |
-- |
(OCoLC)646817770 |
-- |
(OCoLC)761347600 |
-- |
(OCoLC)964605899 |
-- |
(OCoLC)1078971217 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69.B7 |
Item number |
B875 2009eb |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJMV7 |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
bicssc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS043000 |
Source |
bisacsh |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
eflch |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
Universal Decimal Classification number |
339.1 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Edition number |
22 |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
MAIN |
245 00 - TITLE STATEMENT |
Title |
Business-to-business brand management : |
Remainder of title |
theory, research and executive case study exercises / |
Statement of responsibility, etc |
edited by Mark S. Glynn, Arch G. Woodside. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Bingley, UK : |
Name of publisher, distributor, etc |
JAI Press, |
Date of publication, distribution, etc |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (xi, 489 pages) : |
Other physical details |
illustrations. |
336 ## - |
-- |
text |
-- |
txt |
-- |
rdacontent |
337 ## - |
-- |
computer |
-- |
c |
-- |
rdamedia |
338 ## - |
-- |
online resource |
-- |
cr |
-- |
rdacarrier |
490 1# - SERIES STATEMENT |
Series statement |
Advances in business marketing and purchasing, |
International Standard Serial Number |
1069-0964 ; |
Volume number/sequential designation |
v. 15 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. |
Summary, etc |
Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant studies, original research reports, and in-depth implications for B2B brand management issues. Each of the papers provides valuable brand management insights for managers. The chapters are original contributions by leading scholars and B2B brand managers; each chapter following the introductory chapter includes a brand management problem-exercise with a separate instructor's note. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Effective business-to-business brand strategies: introduction to business-to-business brand management / Mark S. Glynn, Arch G. Woodside -- Building a strong business-to-business brand / Kevin Lane Keller -- Manufacturer brand benefits: mixed methods scaling / Mark S. Glynn -- Building brand equity between manufacturers and retailers / Quan Tran, Carmen Cox -- Managing business-to-business service brands / Donna F. Davis, Susan L. Golicic, Adam Marquardt -- Brand meaning and impact in subcontractor contexts / Anna Blombäck -- Brand image, corporate reputation, and customer value / Anca E. Cretu, Roderick J. Brodie -- Enacted internal branding: theory, practice, and an experiential learning case study of an Austrian B2B company / Sylvia von Wallpach, Arch G. Woodside -- Pricing theory and practice in managing business-to-business brands / Gerald E. Smith, Arch G. Woodside. |
588 0# - |
-- |
Print version record. |
590 ## - LOCAL NOTE (RLIN) |
Local note |
eBooks on EBSCOhost |
Provenance (VM) [OBSOLETE] |
EBSCO eBook Subscription Academic Collection - Worldwide |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Brand name products |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Industrial marketing. |
9 (RLIN) |
51512 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product management. |
9 (RLIN) |
47641 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Produits de marque |
General subdivision |
Gestion. |
9 (RLIN) |
990654 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing industriel. |
9 (RLIN) |
923044 |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Produits commerciaux |
General subdivision |
Gestion. |
9 (RLIN) |
891948 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales & marketing management. |
Source of heading or term |
bicssc |
9 (RLIN) |
954470 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales & marketing. |
Source of heading or term |
bicssc |
9 (RLIN) |
854937 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business & Economics |
General subdivision |
Marketing |
-- |
General. |
Source of heading or term |
bisacsh |
9 (RLIN) |
869425 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Gestion d'entreprises. |
Source of heading or term |
eclas |
9 (RLIN) |
849895 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business and Management. |
Source of heading or term |
eflch |
9 (RLIN) |
879329 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Brand name products |
General subdivision |
Management. |
Source of heading or term |
fast |
-- |
(OCoLC)fst00837891 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Industrial marketing. |
Source of heading or term |
fast |
-- |
(OCoLC)fst00971345 |
9 (RLIN) |
51512 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Product management. |
Source of heading or term |
fast |
-- |
(OCoLC)fst01078225 |
9 (RLIN) |
47641 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Markenpolitik |
Source of heading or term |
gnd |
9 (RLIN) |
54584 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Produktmanagement |
Source of heading or term |
gnd |
9 (RLIN) |
1200704 |
655 #0 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
655 #4 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Glynn, Mark S. |
9 (RLIN) |
1444116 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Woodside, Arch G. |
9 (RLIN) |
158758 |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Display text |
Print version: |
Title |
Business-to-business brand management. |
Place, publisher, and date of publication |
Bingley : JAI Press, 2009 |
International Standard Book Number |
9781848556706 |
Record control number |
(OCoLC)427610845 |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
Display text |
Online version: |
Title |
Business-to-business brand management. |
Place, publisher, and date of publication |
Bingley, UK : JAI Press, 2009 |
Record control number |
(OCoLC)761347600 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Advances in business marketing & purchasing ; |
Volume number/sequential designation |
v. 15. |
9 (RLIN) |
248629 |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=287701">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=287701</a> |
938 ## - |
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Baker and Taylor |
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BTCP |
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BK0008335760 |
938 ## - |
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ProQuest Ebook Central |
-- |
EBLB |
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EBL453226 |
938 ## - |
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ebrary |
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EBRY |
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ebr10323454 |
938 ## - |
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EBSCOhost |
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EBSC |
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287701 |
938 ## - |
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YBP Library Services |
-- |
YANK |
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3089281 |
938 ## - |
-- |
Blackwell Book Service |
-- |
BBUS |
-- |
R1805566 |
-- |
$164.95 |
994 ## - |
-- |
92 |
-- |
INOPJ |