Mcquail's media and mass communication theory / (Record no. 2517449)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02149nam a22002655i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220722171802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191126s2020 cau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354791017 |
| Qualifying information | pbk. |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | JGU |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McQuail, Denis, |
| Relator term | author |
| 9 (RLIN) | 38961 |
| 245 10 - TITLE STATEMENT | |
| Title | Mcquail's media and mass communication theory / |
| Statement of responsibility, etc | Denis McQuail and Mark Deuze. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Sage, |
| Date of publication, distribution, etc | 2020. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "An authoritative and comprehensive introduction to the field of mass communication that offers unmatched coverage of research and debates. This edition of the classic text on the theory of mass communication gives the reader a thorough foundational knowledge of the subject. Students of mass communication can use this book not just as a narrative of mass communication theory but as a gateway into the many different fields of the subject. The book extensively covers contemporary research and debates that interest the reader and encourage them to think clearly and critically about the issues addressed by the authors. Each chapter contains information that will help students to explore the background, relevance and current research in the topic being discussed. This book will be ideal for the reader or student who is looking for a basic and time-tested text on mass communication theory. Key Features: Boxed case studies on key research publications, familiarizing students with the critical research texts in the field An increased focus on conceptualizing ‘mass’ media, and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services and mass self-communication Inclusion of a diverse and global range of voices, histories and examples from across the field Further discussion of the ethics of media and mass communication in all chapters"-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| Form subdivision | Audiences. |
| 9 (RLIN) | 1634809 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Information theory. |
| 9 (RLIN) | 69281 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Deuze, Mark, |
| Relator term | author |
| 9 (RLIN) | 687088 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Koha item type | Home library | Current library | Shelving location | Full call number | Barcode | Date last seen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 302.2301 MC-M | 146201 | 12/07/2022 |