The medium is the massage / (Record no. 2517368)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01757nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231012020018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220926b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780141035826 |
| Qualifying information | pbk. |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | JGU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McLuhan, Marshall, |
| 9 (RLIN) | 849046 |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | The medium is the massage / |
| Statement of responsibility, etc | Marshall McLuhan and Quentin Fiore ; co-ordinated by Jerome Agel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Penguin, |
| Date of publication, distribution, etc | 2008. |
| 490 1# - SERIES STATEMENT | |
| Series statement | <a href="Penguin design series">Penguin design series</a> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics. Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'Global Village' have proved decades ahead of their time."-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology and civilization |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| Form subdivision | Influence |
| 9 (RLIN) | 35879 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fiore, Quentin, |
| Relator term | author |
| 9 (RLIN) | 1636982 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agel, Jerome, |
| Relator term | co-ordinator |
| 9 (RLIN) | 1636983 |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Penguin design series |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Koha item type | Home library | Current library | Shelving location | Full call number | Barcode | Date last seen | Total Checkouts | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 302.23 MC-M | 147079 | 26/09/2022 | |||||||
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 302.23 MC-M | 147080 | 06/12/2023 | 1 | 11/10/2023 |