MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02190cam a22002418i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230520020015.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210430s2022 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367623661 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
JGU |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Croucher, Stephen Michael, |
| 9 (RLIN) |
848845 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Understanding communication research methods : |
| Remainder of title |
a theoretical and practical approach / |
| Statement of responsibility, etc |
Stephen M. Croucher and Daniel Cronn-Mills. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2022. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action. This third edition also includes additional chapters on both experimental design and methods of performance as method, as well as brand new case studies throughout. This textbook is perfect for students and scholars using critical, cultural, interpretive, qualitative, quantitative and positivist research methods, as well as students of communication studies more generally. It also offers dedicated student resources on the Routledge.com book page and instructor resources at https://routledgetextbooks.com/textbooks/instructor_downloads/. These include links, videos, outlines and activities, recommended readings, test questions, and more"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication |
| General subdivision |
Research |
| -- |
Methodology. |
| 9 (RLIN) |
53365 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cronn-Mills, Daniel, |
| Relator term |
author |
| 9 (RLIN) |
848846 |
