Researching marketing decisions (Record no. 231692)

MARC details
000 -LEADER
fixed length control field 00538 a2200205 4500
003 - CONTROL NUMBER IDENTIFIER
control field JGU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200409120132.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field Hardbound
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190916b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780429203558
040 ## - CATALOGING SOURCE
Transcribing agency 0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800954
Item number RE-
245 ## - TITLE STATEMENT
Title Researching marketing decisions
Remainder of title the Indian context
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2019
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 234p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Management
9 (RLIN) 48577
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
9 (RLIN) 63718
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mehta, Ritu
9 (RLIN) 63719
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Print
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     General Books OPJGU Sonepat- Campus OPJGU Sonepat- Campus Main Library 16/09/2019 Manohar Publishers 696.50 658.800954 RE- 141748 16/09/2019 995.00 16/09/2019 Print

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