Managing marketing (Record no. 229480)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00537 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190319193818.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | paperback |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190228b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126548514 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | CA-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Capon, Noel |
| 9 (RLIN) | 58099 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singh, Siddharth Shekhar |
| 9 (RLIN) | 58100 |
| 245 ## - TITLE STATEMENT | |
| Title | Managing marketing |
| Remainder of title | an applied approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Wiley |
| Date of publication, distribution, etc | 2014 |
| Place of publication, distribution, etc | New Jersey |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii,677p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing -- Management. |
| 9 (RLIN) | 58375 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 28/02/2019 | Atlantic | 681.75 | 658.8 CA-M | 140489 | 28/02/2019 | 909.00 | 28/02/2019 |