MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03790cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18231615 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170831020038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140718s2014 enk 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014019517 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780230252028 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.A38 2014 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
BUS002000 |
| -- |
FAM011000 |
| -- |
PSY004000 |
| -- |
SOC047000 |
| -- |
SOC052000 |
| Source of number |
bisacsh |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Advertising to children |
| Remainder of title |
new directions, new media |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York |
| Name of publisher, distributor, etc |
Palgrave MacMillian |
| Date of publication, distribution, etc |
2014 |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: -- 1. Introduction; Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades2. Do Very Young Children Understand Persuasive Intent in Advertisements?; Moondore Ali and Mark Blades3. The Development of Children's Scepticism about Advertising; Maria T. Chu, Mark Blades and Jane Herbert4. Commercial Food Promotion to Children; Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford5. Alcohol Advertising and Young People; Barrie Gunter6. Advertising to Children in China; Kara Chan7. Parents' Beliefs about, and Attitudes to, Marketing to Children; Caroline Oates, Nicki Newman and Athanasia Tziortzi8. The Family's Role in Children's Interpretation of Advertising; Moniek Buijzen 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising; Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness; Laura Owen, Charlie Lewis and Susan Auty11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages; Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates12. The Influence of Advergames on Children's Consumer Choices and Behaviour; Amanda E. Staiano and Sandra L. Calvert13. Conclusions; Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising and children. |
| 9 (RLIN) |
3414 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Television advertising and children. |
| 9 (RLIN) |
29251 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
3414 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Advertising & Promotion. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
29252 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
FAMILY & RELATIONSHIPS / Child Development. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
29253 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
PSYCHOLOGY / Developmental / Child. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
29254 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
SOCIAL SCIENCE / Children's Studies. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
29255 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
SOCIAL SCIENCE / Media Studies. |
| Source of heading or term |
bisacsh |
| 9 (RLIN) |
29256 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blades, Mark |
| 9 (RLIN) |
29257 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
