Ambush marketing and brand protection (Record no. 191668)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00754cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16978386 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190909020026.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110927s2011 enk 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011939850 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199696451 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | K3844 |
| Item number | .J64 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Johnson, Phillip |
| 9 (RLIN) | 28997 |
| 245 10 - TITLE STATEMENT | |
| Title | Ambush marketing and brand protection |
| Remainder of title | law and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Oxford University Press |
| Date of publication, distribution, etc | 2011 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | origres |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Koha item type | Home library | Current library | Shelving location | Full call number | Barcode | Total Checkouts | Date last seen | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 343.84 JO-A | 131551 | 4 | 24/11/2019 | 07/09/2019 |