Evolution of integrated marketing communications (Record no. 178440)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00549 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150519b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138008946 |
| 245 ## - TITLE STATEMENT | |
| Title | Evolution of integrated marketing communications |
| Remainder of title | the customer-driven marketplace |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2011 |
| Name of publisher, distributor, etc | Routledge |
| Place of publication, distribution, etc | London |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schultz, Don E |
| 9 (RLIN) | 27684 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Patti, Charles H |
| 9 (RLIN) | 27685 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kitchen, Philip J |
| 9 (RLIN) | 27686 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Koha item type | Home library | Current library | Shelving location | Full call number | Barcode | Total Checkouts | Date last seen | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.802 EV- | 130947 | 1 | 12/07/2021 | 18/03/2020 |