Attention merchants (Record no. 1655177)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00777 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220731124639.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | E-book |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210728b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781782394846 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1042 |
| Item number | WU-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wu,Tim |
| 9 (RLIN) | 103649 |
| 245 ## - TITLE STATEMENT | |
| Title | Attention merchants |
| Remainder of title | the epic scramble to get inside our heads |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Atlantic Books |
| Date of publication, distribution, etc | 2017 |
| Place of publication, distribution, etc | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 414p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising--Psychological aspects--History |
| 9 (RLIN) | 103650 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising--Social aspects--History |
| 9 (RLIN) | 103651 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior--History |
| 9 (RLIN) | 103652 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | EBSCO Host |
| Uniform Resource Identifier | <a href="https://search-ebscohost-com.opj.remotlog.com/login.aspx?direct=true&db=nlebk&AN=1688387&site=ehost-live">https://search-ebscohost-com.opj.remotlog.com/login.aspx?direct=true&db=nlebk&AN=1688387&site=ehost-live</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Electronic-Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | E-Books Perpetual | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 28/07/2021 | Ebsco host | 1832.07 | 659.1042 WU-A | 701673 | 28/07/2021 | 1832.07 | 28/07/2021 | Electronic-Books |