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Marketing accountability how to measure marketing effectiveness

McDonald, Malcolm Mouncey, Peter

Marketing accountability how to measure marketing effectiveness - New Delhi Kogan Page 2009 - viii,293p. ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780749453862

LCCN: 2009001273

Nat. Bib. No.: GBA930450 bnb

Nat. Bib. Agency Control No.: 014937481 Uk

Subjects--Topical Terms:
Marketing--Management.
Marketing--Cost effectiveness.

LC Class. No.: HF5415.13 / .M369159 2009

Dewey Class. No.: 658.80072 / MC-M

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