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Services marketing

Apte, Govind

Services marketing - New Delhi Oxford University Press 2004 - xi,440p. ill. ; 25 cm.

Includes index.

With reference to India.

ISBN: 9780195667585

Source: Library of Congress -- New Delhi Overseas Office Rs235.00

LCCN: 2004329375

Subjects--Topical Terms:
Service industries--Marketing.--India

LC Class. No.: HD9987.I42 / A67 2004

Dewey Class. No.: 658.8 / AP-S

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