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Shopper, buyer and consumer behavior theory, marketing applications and public policy implications

Lindquist, Jay D Sirgy, M Joseph

Shopper, buyer and consumer behavior theory, marketing applications and public policy implications - 2nd - New Delhi Biztantra 2003 - xxi,598p.

ISBN: 9788177223835

Dewey Class. No.: 658.8342 / LI-S

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